ZNAPS, the legend so far..
ZNAPS, was founded in 1996 by two Swedish entrepreneurs with rich accomplishments in the restaurant, bar and nightclub industry.
Their vision was clear from the very beginning: to establish a brand around bartenders; to create a range of products and flavours that would give bartenders access to the finest tools available in creating new and innovative cocktails and drinks. With some yet unexplored ingredients, exciting flavours, textures and visuals would emerge. Simply put, they developed the ideal toolbox for bartenders.
ZNAPS has since spread in popularity across Europe and beyond. In London, the brand became synonymous with all things Swedish – regularly referred to as “ZNAPS of Sweden”. ZNAPS quickly became the tipple of choice at parties hosting celebrities such as Madonna, Björn Borg, Rolling Stones, Ace of Base – everyone demanded ZNAPS. That was the 1990’s in London, Paris, Rhodes, Reykjavik, Rio and Sao Paulo, to name but a few.
Now ZNAPS is being re-launched with the same clear vision, the ideal toolbox for bartenders, but with a twist and new theme: “The Surreal Deal”, a new trancelike take on design and flavours sure to capture the imagination of bartenders across the globe.
What will it be?
ZNAPS – the Surreal Deal from Sweden.
The idea behind the design
Behind the new design of ZNAPS is the branding and design agency Amore, based in Stockholm with offices in Malmö and New York. With their proprietary design philosophy Love at First Sight® they first and foremost honors the emotional aspects of design, bringing brand strategy and creative results together.The thoughts behind the ZNAPS design is to capture the feeling of the mystery of Swedish nightly landscapes seeping into the city night.
What kind of intriguing character are hiding in the safety of the secretive darkness. And what are their stories? – Some are talking about theimportance of perspective in life, others the difference between facts and fiction (or if there is any) and that taxi drivers has a thesis that people sit differently according to where they live, if they’re paying cash or by credit card and if they’re good tippers or not. Surreal.The mission for Amore was to create an innovative design with its own universe of time and animal world. The design has an organic logic to it which allows it to combine and create an unexpected world. The different placements in time – the 15th hundred, the Charleston era and the Film Noir realm – are combined with animal and floral heads in a realistic surrealistic manner.
The surrealism is enhanced by free flowing objects that places the individual designs on the borderline between nature and urban life.As the design has an organic logic to it, this is transformed in a stylistic matter into the newly drawn logotype. A soft yet heavy movement gives the logotype the characteristics that will make it stand out clearly in its own unpredictability. ZNAPS – the Surreal Deal.