The idea behind the design Behind the new design of ZNAPS is the branding and design agency Amore, based in Stockholm  with offices in Malmö and New York. With their proprietary design philosophy Love at First Sight® they first and foremost honors the emotional aspects of design, bringing brand strategy and creative results together. The thoughts behind the ZNAPS design is to capture the feeling of the mystery of Swedish nightly landscapes seeping into the city night. What kind of intriguing character are hiding in the safety of the secretive darkness. And what are their stories? – Some are talking about the importance of perspective in life, others the difference between facts and fiction (or if there is any) and that taxi drivers has a thesis that people sit differently according to where they live, if they’re paying cash or by credit card and if they’re good tippers or not. Surreal. The mission for Amore was to create an innovative design with its own universe of time and animal world. The design has an organic logic to it which allows it to combine and create an unexpected world. The different placements in time – the 15th hundred, the Charleston era and the Film Noir realm – are combined with animal and floral heads in a realistic surrealistic manner. The surrealism is enhanced by free flowing objects that places the individual designs on the borderline between nature and urban life. As the design has an organic logic to it, this is transformed in a stylistic matter into the newly drawn logotype. A soft yet heavy movement gives the logotype the characteristics that will make it stand out clearly in its own unpredictability.  ZNAPS – the Surreal Deal. 199 11